It’s a little known fact that keeping your digestive system healthy is an important part of our overall wellbeing.

Including more wheat bran fibre into your day helps to support your digestive health so your body will thank you.

Your digestive tract has a series of chambers, each of which has a different function. Digestion is simply the process of breaking down all the food and liquids we consume into nutrients that the body can absorb.

Food that isn’t digested or absorbed during digestion becomes waste. This includes fibre, which escapes the digestive enzymes in the small intestine and moves into the large intestine.

In order to function efficiently, the digestive tract needs the following:

  • Regular Feeding – digestion responds well to small regular meals rather than large infrequent meals. Topping up your system regularly helps keep everything moving nicely in the right direction.
  • Fibre – a nutrient of which 50% of us don't get the adequate intake. Fibre acts like a sponge, absorbing fluid to form a soft, bulky mass that can easily move through the body, keeping things moving as they should. Insoluble fibre is particulalry effective for keeping things regular.
  • Fluid – fibre and fluid work together to move food through the digestive system.
  • Food for Gut Bacteria – the lower digestive tract is full of bacteria that are essential to our health and wellbeing. What we eat affects their survival and ultimately our health.
  • Activity – gravity and movement both help to propel food along the digestive tract.

Why not try the All-Bran 7 Day Challenge and see if you discover the benefits of eating natural wheat bran fibre every day?

It’s different from person to person. Digesting a meal can take anywhere between 17 and 55 hours. The digestive tract is around 9-10 metres long and it typically takes around 3-4 hours for food to get past the stomach. It then spends about two hours in the small intestine where most of the nutrients are absorbed. Finally, passage (called transit) through the large intestine can take anything between 12-50 hours. You can speed up digestive transit time by eating a diet high in fibre, specifically 10g of natural wheat bran per day.

EFSA Journal 2010;8(10):1817 [18 pp.]

Many things can affect the digestive system. So to help keep it healthy and well, follow these steps:

  • Eat a healthy, balanced diet and drink water
  • Eat slowly and regularly
  • Choose high-fibre foods*
  • Keep active
  • Reduce and manage your stress levels
  • Don’t smoke and limit alcohol intake

*Foods are 'high in fibre' when they contain 4g of fibre per serving. Checking food labels in the supermarket to compare fibre levels is a great start to achieving a higher fibre intake.

Just one serving of your favourite Kellogg's All-Bran cereal will provide between 6g and 13.3g fibre, providing you with up to 44% of your daily fibre needs. What’s more, the All-Bran range contains All-Bran Original which is delicious with yoghurt, as well as delicious options such as Honey-Almond flakes and Apple flavoured Crunch!

Normal bowel habits vary considerably from person to person, so while it may be normal for someone to pass stools several times each day, it can be equally as normal for someone else to ‘go’ every 2-3 days. What’s important is how easy it is. If stools are hard, lumpy and difficult to pass (require straining) or if you feel like you’re unable to completely empty your bowel, then you’ll probably benefit from an increase in fibre.

Science proves that wheat bran fibre, like the fibre found in All-Bran, is very effective to help you remain regular. In fact, science has shown that these effects are seen within a relatively short time frame. So by including wheat bran into you diet daily you may see results sooner than you think.
There are a number of things that increase the chances of becoming irregular.

These include:

  • Not eating enough fibre, coming from such foods as natural wheat bran, fruit and vegetables
  • A change in your routine or lifestyle, such as your eating habits.
  • Ignoring the urge to pass stools.
  • Side effects of certain medication.
  • Not drinking enough fluids.

It's easy to include more fibre into your diet with Kellogg's All-Bran cereals. Make it part of your regular routine.

Dietary fibre helps to move food through the digestive system in two ways. First, it passes through the system undigested and adds to the volume of waste, particularly if it’s holding water. A large, soft mass is much easier to move along the digestive tract and pass out of the body. Also, by acting as food for the intestinal bacteria, it multiplies and increases the bacterial mass, which ultimately ends up in stools.
Expectant Mums


Many expectant mums struggle with regularity during their pregnancy, that’s because physiologically things are different during those 9 months. Maintaining a healthy diet and ensuring it includes fibre can help to support digestive health during the pregnancy journey.

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Many people are not as regular as they should be. Did you know that eating more wheat bran can help keep things moving in natural rhythm and support your digestive health?

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